Struggling to come up with new and compelling topic ideas for your content marketing? Check out these 5 advanced research hacks to zero in on exactly what your target market desires.
I go deeper on this topic in this blog post:
For many, the thought of creating hundreds of pieces of content for marketing purposes sounds daunting.
When thought of in one big idea, it is!
But when you break it down to just one step at a time, it gets a lot easier.
Add in these 5 niche research hacks and about an hour of work and you can easily come up with 100+ ideas that will keep you busy for weeks.
The best part, other people have done the real 'research' for you.
We leverage crowd based platforms, the best websites in your niche and powerful search parameters that give you the best of the best content, fast.
Once you find these content marketing ideas, you are able to synthesize them, blend them, begin researching them, or simply be inspired about topics you haven't covered yet.
In this video, we look at a real niche that I've never searched in before…
You get to see live over my shoulder how I do content marketing research to pick up new topic ideas to create videos and blog posts on.
Now, this is not about keyword research at all…
Keyword research is what I would do after I find these new topic ideas to sort each idea by how large the search volume is and by how strong the competition is.
I covered my exact keyword research process in this video:
This video supplements the keyword research process to help you understand what the big ideas and main categories of ideas are.
Keyword research then helps you focus in on the exact topic and title of each blog post or video.
This is really just one piece of a much larger puzzle called SEM or search engine marketing.
A great content marketing campaign can grow your audience and your traffic, but it does need to be optimized for the search engines to.
From how you publish the content on your WordPress site to how the next steps in research (like keyword research as mentioned above) there is more to successful content marketing than just this research.
If you want help really dialing in your optimization strategy for your content marketing, be sure to check out this playlist!