The Facebook Pay Per Click Tracking Pixel is an integral part of your marketing funnel and your FB PPC marketing campaigns.
This pixel allows you to track the effectiveness of your campaigns and to also create custom audiences based on the people who reach your site and take specific actions.
I have updated this video as I'm now using the 'Custom Conversion' functionality in the Facebook ads manager and not the 'Event Tracking' option anymore.
You can see the updated video here:
You can then remarket to these people with retargeting ads or you are able to create look alike audiences to build your potential audience with more relevant people.
If you want to see how to create a look alike audience, go here:
You need to have this pixel installed before you begin your Pay Per Click campaigns on Facebook because this is how you track your effectiveness.
What you don't measure you can't improve… And this is the measuring stick!
This first video in the two-part series is all about the Facebook Base Tracking Pixel.
In the next video you will learn how to setup the event tracking with the pixel.
The event tracking allows you to track the number of leads your ads and marketing funnels generate, the number of customers, how many people add your product to the cart, etc.
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